TaeRyan

FADED4U October 16, 2010

TaeRyan was started in late 2007 by a couple of 23-year-old kids fresh out of college. Coming from two different cities (Chicago & NYC) with two distinct styles, we had started to notice the same disturbing trend developing. A lot of the designs we’d see in the streets or in stores started to look very similar, and if that wasn’t enough, we would occasionally see someone out at night wearing the same shirt as the guy across the room! At this time TaeRyan was just a concept – an idea that was quickly gaining momentum. We knew it was going to take a financial “leap of faith” to get going, but when you have a dream and a goal, sometimes faith is the most concrete thing you have to lean back on. A couple months later in early 2008 we released our new line and launched our first website.

The goal was to create designs that were bold and unique, and we certainly accomplished that. We put our own spin on some common trends with the hope of separating ourselves from other brands. The feedback we got was mostly great, however, not everyone was so quick to jump on board. We knew from the start that by being so different we were taking a minor risk, and understood that not everyone was going to be a fan. These shirts were not made for everyone, and we didn’t want our designs to blend in with the crowd. The attention our shirts received, whether positive or negative, proved we were doing something different.