adidas Turns Shanghai Museum into “Climacool Future Museum” to Mark 25 Years of Breathable Innovation PT.2

 

adidas Turns Shanghai Museum into “Climacool Future Museum” to Mark 25 Years of Breathable Innovation PT.2

adidas transformed the Museum of Art Pudong in Shanghai into the immersive “CLIMACOOL FUTURE MUSEUM,” unveiling its vision for the next era of breathability under the theme “Born to Breathe.”The multi-sensory event celebrated Climacool’s 25th anniversary with live performances, a futuristic runway, interactive installations, and real-time thermal imaging tests that showed how the technology manages heat and sweat during activity. Elite Chinese athletes and university students took part in opening performances and a Marathon Relay Challenge that linked product innovation directly to on-body performance.Highlights included:

• Climacool Laced 3D-printed footwear featuring lattice structures for 360-degree airflow
• Climacool+ technology integrated into the adidas FIFA World Cup 2026 jersey for superior thermal regulation
• Pre-cooling jackets and vests inspired by Formula 1
• A collaboration with Entire Studios applying Climacool to clean, pared-back silhouettes
• A restricted “Secret Room” offering glimpses of future concepts and advanced 3D manufacturing applications

By positioning Climacool as a cross-category platform spanning footwear, apparel, and high-performance kits, adidas framed breathability not just as a technical feature but as a core design language for the future of sport and style.