FRANK151 Leaders: SSUR x DJ Hiro Interview

FRANK151 Leaders: SSUR x DJ Hiro Interview

As a young man, Hiroshi Ito, better known as DJ Hiro, set himself a relatively simple goal: live in New York City. Once he came from Japan and crossed that off the list, everything else—making influential friends, DJing big parties, and producing music for J-Pop sensation JUJU—came easily. But don’t be fooled by Hiro’s modesty; he’s a heavy hitter.

Hiro sat down with streetwear icon SSUR in Los Angeles recently to reflect on his life. You’ll see that even though it’s been more than two decades since he arrived to the US, Hiro still counts that initial goal, becoming a New Yorker, as one of his greatest successes.