@Vice THUMP HEADS TO LIMA IN LATEST EPISODE OF SUB.CULTURE

THUMP heads to Lima in the latest installment from its Sub.culture series to explore the Peruvian resurgence of the digital cumbia musical movement. In the episode, THUMP meets the cast of DJs, producers, label managers, and promoters who are reinvigorating the historic sound.

 With roots in Amazonian communities and a history that dates back to the earliest periods of slavery and colonization, the cumbia sound tells the story of an entire continent. “Just like Detroit has techno and Chicago has house, Lima has this new sound that’s growing,” says Deltatron, a central figure from the Peruvian label Terror Negro. “It’s a rhythm that unifies all of Latin America.”

Young producers mixing digital cumbia in their Lima-based studios are drawing from a dense history of Peruvian cumbia that dates back to the 1960s. THUMP met the man behind INFOPESA, the “emblematic Peruvian cumbia record label,” who took us beyond the resurgent digital sound to explore the movement's origins.

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THUMP is a new electronic music and culture channel from VICE. Launching in 2013 as electronic music explodes into a once in a  generation phenomenon, THUMP is the definitive voice for a cultural movement that is transforming the very fabric of young people's lives, uniting them into a fanatically devoted community that is nothing short of a religion. With a focus on the full range of electronic music and culture, from massive festival stages to renegade warehouse parties, THUMP will chronicle every aspect of the global dance music movement: the music, the artists, the fans, the experience. Through jaw dropping original video shot at the most electrifying events around the globe to weekly music video premieres, mixes from the most forward-thinking DJs, and an engaging slate of editorial and blog features, THUMP offers a unique portal into electronic music for diehard fans and new converts to the scene alike. See for yourself: thump.vice.com | youtube.com/thump