@RVCA - @RVCA_WOMENS - Debuts Spring 2015 at Miami Swim

#RVCARIOT || Miami Swim || RVCA DEBUTS SPRING 15 with Penthouse Presentation In Conjunction with Beach Riot

MIAMI BEACH, FLORIDA - On Saturday night, July 19th, California brands RVCA and Beach Riot joined forces to present their Spring Swim 2015 collections during Miami Swim Week at SOHO Beach House in Miami, Florida. RVCA founder PM Tenore and Beach Riot founder Nicole Hanriot were joined by guests including Ashley Sky and Jessie Andrews in the penthouse of the SOHO Beach House where the crowd enjoyed cocktails and music provided by DJ Chelsea Leyland while viewing the dual presentations from both RVCA and Beach Riots new swimwear collections.

For Spring 15 RVCA debuted a collection comprised of 44 swimwear pieces marking the brands debut at Miami Swim; the collection offers a range of separates and full body styles, most notable are the overall-inspired full body piece and the many styles which feature the artwork of RVCA Advocate Michelle Blade. With the collaboration on Spring 15 Blade, an LA based painter who has worked with RVCA as a Women’s Advocate since 2012 on installations and ad campaigns, will now join the likes of an ever expanding roster of creative forces that have worked with the lifestyle brand on collaborative projects across the brands Advocate and ANP initatives including models Ashley Smith & Erin Wasson, artists Barry Mcgee, Stephen ESPO Powers, Ed Templeton, Dash Snow, Chris & Jo and Raymond Pettibon, surfers Alex Knost and Christian Fletcher as well as Liberty of London, FUCT, CINELLI, and EKOCYCLE.

The RVCA Spring 15 season also marks the debut by RVCA's new in-house women's designer Anya Violet who has introduced a collection of swimwear with streamlined fits and elevated fabrication and construction in addition to a few pieces produced exclusively for editorial purposes, an effort that speaks to the brands ongoing efforts to position the RVCA Women’s brand in front of a more fashion-conscious consumer. As part of this effort to slowly transition the brand there is also the introduction of underwire and bralette styles in addition to a slight increase in the price points for the collection, which now range from $35 to $90 US dollars.

#RVCARIOT Models @mahinaalexander @chloshow @amplification @brittanynicholelucas @tiffanykeller

#RVCARIOT || MIAMI SWIM || EVENT RECAP

WHO:

ASHLEY SKY, CHELSEA LEYLAND, DEREK KETTELA, JAIMIE SULLIVAN, JESSIE ANDREWS, LIZ CHERKASOVA, LOGAN HORNE, MAHINA ALEXANDER, MARK HUNTER (COBRASNAKE), OLIVIA LOPEZ, NATALIE SUAREZ, PM TENORE, RACHEL BARNES HOROWITZ, ROY ALPERT, and more...

WHAT:

RVCA AND BEACH RIOT CELEBRATE MIAMI SWIM. THE TWO CALIFORNIA BRANDS PARTNERED UP TO COHOST AN EVENING OF #RVCARIOT ON SATURDAY EVENING AT SOHO BEACH HOUSE IN MIAMI WHERE GUESTS WITNESSED PRESENTATIONS BY BOTH BRANDS AND ENJOYED MUSIC BY CHELSEA LEYLAND.

WHEN:

SATURDAY, JULY 19TH, 2014

WHERE:

SOHO BEACH HOUSE

PENTHOUSE

4385 COLLINS AVENUE, MIAMI BEACH, FL, 33140

SOCIAL MEDIA:

@RVCA_WOMENS

#RVCARIOT

By: Gustavo Caballero

RVCA & BEACH RIOT Celebrate Miami Swim SS15

RVCA Advocate Mahina Alexander at #RVCARIOT Miami Swim Week Spring Presentation July 19th 2014 at SOHO Beach House in Miami

Jessie Andrews, Ashley Sky, Chelsea Leyland attend #RVCARIOT Miami Swim Week Spring Presentation July 19th 2014 at SOHO Beach House in Miami

RVCA Founder PM Tenore attends #RVCARIOT Miami Swim Week Spring Presentation July 19th 2014 at SOHO Beach House in Miami

Photos by: Sydney Reising

ABOUT RVCA

RVCA is the brainchild of company Founder and President, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. Appearing as naturally on the shelves of boutiques as on those of a local skate shop, RVCA is brought together by a group of like-minded individuals from various subcultures, a collaboration of sorts, a lifestyle within itself.

PM Tenore's intention from the very beginning has been to create a platform for RVCA, which combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision has been RVCA's Artist Network Program (ANP)-a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence.

Established to promote the genuine integrity of RVCA's subcultures while simultaneously giving back to the community, RVCA in essence is redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, chaos; past, present. For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close-knit community.

ABOUT RVCA WOMENS

RVCA is built upon the balance of opposites: order, chaos...past, present...dark, light. The RVCA girl is no different. She’s inspired by street culture as much as the runway.

ABOUT RVCA ADVOCATE MICHELLE BLADE

Michelle Blade's paintings and installations have been exhibited extensively in the San Francisco Bay Area, as well as in Los Angeles, New York, Chicago, Philadelphia, Tokyo, London and Copenhagen. Reviews of her work have appeared in the Los Angeles Times, San Francisco Chronicle, ArtSpan and Art Practical. In 2007 she was the recipient of the Murphy-Cadogan Fellowship, a 2X2 Pro Arts Grant recipient, an Alternative Exposure SOEX Grant recipient and was a SF MOMA Seca finalist in 2011. Born in California Blade holds a BA from Loyola Marymount University and an MFA from the California College of the Arts. She lives and works in Los Angeles, Ca.

Blade has worked with RVCA as a Women's Advocate since 2012 on installations, ad campaigns and is currently collaborating on an upcoming clothing capsule to be released Spring 2015. She is also currently working on her first publication with Chronicle Books to be released Fall 2015. Blade is represented by CULT Exhibitions in San Francisco, CA.