MACHINE GUN KELLY wears .@greatsbrand at 2017 NBA Playoffs

FADED4U May 25, 2017

MACHINE GUN KELLY wears Greats' Royale sneaker during performance at Boston Celtics v Cleveland Cavaliers - Game Four

CLEVELAND, OH - MAY 23: Please note that rapper Machine Gun Kelly stepped out in GREATS sneakers as he performed during halftime of Game Four of the Eastern Conference Finals between the Boston Celtics and the Cleveland Cavaliers during the 2017 NBA Playoffs on May 23, 2017, at Quicken Loans Arena in Cleveland, Ohio.

Kelly wears “THE ROYALE HIGH TOP” from Brooklyn-born sneaker company GREATS’ Premium Men's Collection. Greats, the Brooklyn-based digitally native, direct-to-consumer sneaker company, announced this month a $10 million Series B round of financing.

A little more information on GREATS...

Greats is the first sneaker brand to be Born In Brooklyn. Founded in August 2013 by Ryan Babenzien, Greats set out to disrupt the $17.5 billion sneaker industry by producing and selling classic Made in Italy sneaker silhouettes, directly from greats.com. Greats' business concept enables the company to sell high-quality footwear at a fraction of the cost associated with its established competitors. As Charles Eames liked to say about his designs, "The best, for the most, for the least" - a motto the Greats team swears by. As of 2017, the brand has expanded to a women's’ offering with a series of sneakers rolling out throughout the Spring-Summer 2017 season.