.@adidas Originals by Pusha T EQT Support Ultra King Push “Bodega Babies”

FADED4U November 02, 2017

- Pusha T announces his latest collaboration with adidas Originals –

- The latest release takes inspiration from New York’s famous bodegas –

- Color and material references pay tribute to the bodega as a place of growth and evolution –

- This 4th EQT release conveys the evolution of Pusha T and his adidas Originals collaborative models –

adidas Originals by Pusha T EQT Support Ultra King Push “Bodega Babies”

Rap talent, veteran and GOOD Music President Pusha T announces the fourth chapter of his collaborative series with adidas Originals and EQT this month, presenting a premium take on the EQT Support Ultra PK inspired by Pusha’s experience of life on the streets and memories of one of the city’s most vital hubs – the local bodega.

Appropriately named the “Bodega Babies” edition, this latest take on the EQT Support Ultra PK pays tribute to the neighborhood corner store as a proving ground for growth and evolution in all senses; a place where people buy their groceries, hang outside at night, gain respect for peers, and earn respect themselves.

At the core of the collaboration is the model’s distinctive Hard Beige colorway, inspired by the iconic brown paper bags used to pack groceries and conceal liquor bottles bought at bodegas. This is applied in shades across the shoe’s Primeknit upper and structural overlays, including webbing tape 3-stripes with reflective details, and premium carp leather paneling which hints to Pusha’s fish-scale come-up.

This is then placed atop an essential Boost midsole, and finished with metal lace locks engraved with Pusha’s unforgettable “King Push” moniker. As with all Pusha T releases, the model comes presented in exclusive luxury packaging, reinforcing the story behind the shoe and completing Pusha’ tribute to the bodega lifestyle.

Pusha T and adidas Originals pay tribute to the centers of many communities with a film titled “Bodega Babies” available to view here: https://youtu.be/qCDtXnhfiNI