After 43 years as a juggernaut media company covering
the world and culture of Cannabis,
High Times
is expanding into music, joining with independent record stores nationwide
on Black Friday to promote its first release, a 12-song compilation called
Smoke
Signals: Songs from the Mother Plant.
“Countless musical artists start their careers while
working at a record store. We are a safe place to work while they sort out
their music,” said Michael Kurtz, co-founder of Record Store Day,
which represents indie music retailers. “It’s exciting to partner with High
Times and the artists featured on ‘Smoke Signals.’ We’re looking
forward to joining with High Times for special in-store events that will
bring that connection full circle.”
"We have compiled tracks featuring new, rare and
unreleased tracks from amazing artists who support the cannabis culture and
the High Times vision," said High Times Records President
Jonathan
Scott Miller. “We are thrilled to launch our first
High Times Records
release in conjunction with
Amped Distribution and Record Store
Day on Black Friday.”
Backing the compilation is High Times’ substantial media muscle, including
more than 250,000 readers of the physical magazine, 15 million impressions
across online platforms, and
an upcoming IPO that will provide significant new
financial resources. The magazine has announced planned investments across
traditional entertainment, from music to video and beyond into lifestyle,
event, e-commerce, and related sectors. “Smoke Signals” will be the
publication’s first notable venture into recorded music, with another
compilation coming soon.
"High Times has always been an advocate for the world of Cannabis, in
its broadest definition,” said
Adam Levin, CEO of
High Times.
“That world often overlaps with music. Given vinyl’s resurgence, and the
importance of record stores to popular culture, this Black Friday
partnership with Record Store Day is a natural fit."
“When Record Store Day first launched in 2008, the medium of vinyl records
was pretty much dead in the record store,” said Kurtz. “Not anymore. This
year we celebrated our 10th Anniversary by selling more vinyl records in a
day than during any day in history.”
The multi-release partnership will continue into next year with planned
major promotions with artists who are featured on the compilations.
“We’re viewing this as an opportunity to create new and engaging content
uniquely focused on our audience,” said High Times Records producer
John
Babbit. “We’re opening our doors to artists of all types, from
superstars to independents. And we look forward to reminding the world of the
cultural importance of record stores.”
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