adidas Originals Arkyn Campaign

adidas Originals Arkyn Campaign

Welcoming the Arkyn, a shoe built for the next generation of rule breakers.

A brand-new shoe, for a brand-new era of creativity.

To be worn however the individual chooses. No rules. No instructions. No hype.

A trainer for creating, working, thinking, inspiring and collaborating in.

We’re calling time on the old school attitude’s that for too long has dominated the female sneaker market. Arkyn is made with creatives in mind, with no pigeon-holing involved in the creative process.

The Arkyn is a shoe for defiant individuals who are tired of being boxed in.

For all the people tired of being told how to look, sound, dress or behave.

It’s time to push back on the clichés, they’re wearing thin.

A new, technical silhouette, rooted in adidas’ iconic vintage style, that looks both to yesterday and tomorrow. Like the best creatives, the shoe is inspired by the archive and the future. Playful, unexpected and chic: the Arkyn defies categories and lends itself to any context. It is open to translation, it’s a canvas for expression, it embraces difference. A shoe to mirror the myriad ways of being a creative in 2018.

The Arkyn shoe features a clean technical mesh upper, decorated with the 3-stripe mark and a mesh tongue. Designed with a sock-like construction for optimum comfort and fit. Striking design elements like a neoprene heel and unorthodox minimalist lacing system raise the aesthetic profile of the shoe, while a BoostTM midsole with rubber outsole offers the very best in adidas technology. The final product is a fearless combination of everything adidas Originals does best – uniting, style, sport, culture and creativity under a single roof.

Eschewing the traditional, rigid idea of a campaign, we handed the power back to 5 female creators, who embody this new-school thinking, to unveil Arkyn. Each have co-created their imagery, with the idea of echoing the Arkyn’s intentions; unbridled creativity in all of its forms- as it comes. The campaign has been created collaboratively with Bronx-based photographer Renell Medrano, known for her inimitable 35mm and digital portraiture that captures youth culture in its most off-guard, authentic iterations. Thuan Tran, A$AP mob’s go-to videographer worked alongside Renell, to capture the women in as real a manner possible.

The 5 Arkyn icons, all come from different walks of life and they have all mastered different disciplines. To celebrate their individuality and authenticity as style and thought leaders, we ditched the studio, and shot them in their real living and working spaces filled with personal belongings and trinkets.

Global Product Release: April 5^th, 2018

adidas.com/arkyn