ADIDAS CELEBRATES ATLANTA AND THE 2018 MAJOR LEAGUE SOCCER
ALL-STAR GAME PRESENTED BY TARGET WITH SPECIALTY SPEEDFACTORY AM4MLS LIFESTYLE
SHOE
adidas Soccer unveiled the Atlanta-inspired adidas
Made For MLS (AM4MLS) shoes assembled at SPEEDFACTORY USA. Locally-based
creators designed the running sneakers on July 11, 2018 to celebrate the urban
soccer and hip-hop culture in Atlanta as the city gets ready to host the 2018
Major League Soccer All-Star Game presented by Target on Aug. 1.
Created for the streetwear hounds of Atlanta, AM4MLS will be
exclusively available at WISH Atlanta Boutique on July 28 and on adidas.com starting July 29.
AM4MLS is a limited edition SPEEDFACTORY concept brought to
life showcasing the creativity and innovation that sits at the core of adidas
and at the heart of Atlanta by using local creators at the intersection of
sport, art and music.
Darlington Nagbe, Atlanta United midfielder named to the MLS
All-Star roster by the fans on June 25, Rich the Kid, Atlanta-raised rapper,
and local graphic artist Travis Love came together to share the ways the city
inspires them. The result of the July 11 design session is a shoe authentic to
the heart, community and speed of Atlanta’s culture that began production on
July 23 and will be first sold just five days later, on July 28.
Timeline of events:
June 25: Darlington Nagbe is selected to the
2018 MLS All-Star Fan XI
July 11: Darlington Nagbe, Rich The Kid, and
Travis Love hold design session in Atlanta
July 23: Production begins
July 28: Exclusive one-day sale at WISH Atlanta
Boutique
July 29: AM4MLS available for pre-order at adidas.com
Aug. 1: MLS All-Stars vs. Juventus at 4:30 p.m.
PT from Atlanta United’s Mercedes-Benz Stadium
Follow the conversation leading up to the game on Twitter
and Instagram via @adidassoccer, @MLS and
join in with #MLSAllStar and #HereToCreate.
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