KYLIE JENNER "THE FALCON" / .@AdidasOriginals

KYLIE JENNER "THE FALCON"

Icon of beauty and style, Kylie Jenner is the symbol of the attitude of the new generation of designers - entrepreneur, entrepreneur and minstrel, it is the perfect combination to be the star of the new adidas Originals launch, FALCON, which arrives in Brazil in October.

"I've always loved adidas and now it's exciting to be part of the Originals family, especially with Falcon." Says Kylie. Falcon's irreverent attitude is in tune with the lifestyle of the young businesswoman - a mentality that has boosted her beauty business and become the icon of mainstream culture - and makes clear the message that the only way to impact and have fun , is taking risks.

The Falcon Dorf project was expanded in the late 1990s as a bold statement at the height of an era where women learned not to be afraid to break the rules. And it was following this inspiration that the innovative design of Falcon's silhouette surpassed the limits of streetwear and became a fashion landmark.

Two decades later, the model reborn for a new generation, holding firm to the core values ​​that established it as a revolutionary force. Featuring rugged design and panels in mesh and suede overlays, the sneaker was developed with contrasting detailing in the forefoot and heel, reflective applications and rubber midsole. The shades of gray, pink, black and blue complement the silhouette that joins the nostalgia of the 90s to the modern energy of today.

Falcon will be available from Oct. 6, numbered 34 through 39, for $ 449.99 at the adidas Originals, multi-brand and e-commerce stores.