SLOW DOWN FAST: ADIDAS & JAMES HARDEN CREATE SPACE WITH HARDEN VOL. 3
It is well established that a kitchen nowadays is no longer
just a place to cook and eat, it is so much more meaningful in terms of its
functionality and its integration within a home. This kitchen by Cuisines
Steam, which sits in a newly constructed single family dwelling in Montreal,
has carved out a special place for itself and it embodies the notion that a
kitchen can reach beyond its original scope and draw you in for so much more
than cooking.
“The lines are blurred between where the kitchen ends and
where the living room begins and the whole space feels harmonious, fluid and
welcoming”, says Patrizia Giacomini, designer and sales director at Cuisines
Steam.
adidas Basketball today introduced Harden Vol. 3, the latest
signature shoe created for the NBA’s reigning Most Valuable Player, James
Harden. Focused on stability and balance to stop on a dime with enhanced
traction to stay a step ahead, Harden Vol. 3 is designed to elevate Harden’s
unmatched ability to SLOW DOWN FAST.
“This shoe means a lot to me. Our challenge is to come back
and [get] better every year, and I really think we’ve been doing that. When I’m
out on the court making moves, making guys fall or I’m changing direction…
that’s all in the shoe” said Harden. “If we weren’t thinking about that
stop-and-go mindset when we we’re creating these shoes, those moves just
wouldn’t work. So, shout out to adidas for making sure that each shoe is always
on point.”
Building on key design and performance elements from his two
previous models, Harden Vol. 3 is uniquely constructed to help the MVP create
space and compete at the highest level. Harden Vol. 3 features traditional
herringbone with focused support in high traction areas, which enhances
Harden’s ability to decelerate better than any other player in the league. A
lace band across the upper delivers customized lockdown, while full-length Boost
cushioning ensures added energy return and comfort from tip-off to the final
buzzer.
“Slow down fast doesn’t make sense, but my game doesn’t make
sense. I don’t think you’ve ever seen anyone play this way. If you combine all
my moves, you probably won’t ever see that [style] again but that’s what I
bring to the table and that’s where we get that phrase from,” Harden explained.
“Every year I try to figure out a way to create an advantage and creating space
is, I think, one of the biggest parts of the game of basketball.”
Inspired by Harden’s ability to create space from his
defender, a series of out-of-this-world colorways will drop this season. The
first futuristic “Voyager” colorway, which highlights Harden’s voyage to bring
a championship home to Houston, is designed in silver with reflective accents
across the upper and an iced outsole. “Cosmos,” featuring a black-and-white
color palette and full-length black Boost, embraces Harden’s skill at keeping
defenders lost in space.
Harden Vol. 3 Voyager ($140) releases October 12 at adidas.com and select
retailers, while Cosmos ($160) drops October 15.
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