Pharrell at the 70th Anniversary of Adidas - Herzogenaurach, Germany - .@Adidas

Pharrell at the 70th Anniversary of Adidas - Herzogenaurach, Germany 

adidas celebrated the 70th anniversary of the company and the opening of the new Arena building at the “World of Sports” complex in Herzogenaurach with some high-profile guests. The guests of honor on stage in Herzogenaurach included creative partner Pharrell Williams, tennis icon Stan Smith, football world champion Philipp Lahm as well as Olympic champions Laura Dahlmeier and Magdalena Neuner, together with CEO Kasper Rorsted and the entire adidas Executive Board. Run DMC, who had a worldwide hit in 1986 with “My adidas”, played exclusively for the adidas employees. The highlight of the event was the ceremonial opening of the Arena building. Around 2,000 employees work in the building, which is visible from a considerable distance. It appears to hover on its 67 filigree columns and is visually reminiscent of a football stadium.

www.Adidas.com

"We are proud of our history and our roots in Herzogenaurach. Today we have two reasons to celebrate: The first is that adidas can look back on 70 years of success. And secondly, following the occupation of Arena, all our Herzogenaurach-based employees now work together on the same campus, ‘World of Sports’. Our work environment is unrivaled anywhere in the world: We offer modern buildings, an attractive working environment designed specifically for our unique adidas culture and, of course, a variety of sports facilities on our campus. This puts us in a perfect position for the future, continuing on our international growth track and making our product range even more sustainable."

Adidas CEO - Kasper Rorsted

The company, which was founded in Herzogenaurach by Adi Dassler, was officially entered in the commercial register on August 18, 1949. From a Franconian crafts business with 47 employees at that time, adidas rapidly developed into a globally recognized brand and international company that now has 57,000 employees and a presence on all continents. Numerous sporting highlights, such as the first world title for the German national football team in 1954, will remain forever connected with the 3-Stripes brand. Timeless products such as the classic Stan Smith shoe have a place in fashion history.