#UGGLIFE Campaign Celebrates Individuals Like You and Yours - .@ugg

#UGGLIFE Campaign Celebrates Individuals Like You and Yours

Southern California-based global lifestyle brand UGG unveils its new #UGGLIFE campaign for Autumn/Winter 2019. Pairing duos across generations who support, challenge, and inspire one another as individuals, the new global campaign highlights relationships and the spirit that brings families together.

UGG

"The world today can be complicated and difficult. To survive you need the love and support of your family. Whether it's the family you're born into or the family you create, it helps you grow and become the person you want to be. At UGG, we have always believed that family is important, because without them where would you find the courage to be yourself? With our #UGGLIFE campaign, we wanted to celebrate our friends, their families and their love."

– Andrea O'Donnell, President, Fashion Lifestyle, Deckers Brands

The #UGGLIFE campaign features model-mother Slick Woods and her son; legendary rock musician and multi-disciplinary artist Kim Gordon and her daughter, poet, artist and model Coco; actor Luka Sabbat and his father and creative director Clark; model Paloma Elsesser and her sister Ama; actress Sasha Lane and her brother Sergio; and fashion designers Mike Eckhaus and Zoe Latta. Photographed by noted visual artist Chen Man in Los Angeles, the inspiration behind the campaign is an homage to the brand's California heritage which highlights both vast terrains and wooded enclaves. Seen through eye-catching rich red and deep blue hues, which represent the California state flag and coastline, respectively, the use of colorblocking is a play off of the UGG brand's roots seen through the new contemporary and bold direction.