“THIS IS MY PARK” - @adidas #IVYPARK

 

“THIS IS MY PARK”

Adidas and Beyoncé proudly reveal the second product offering in their partnership with the adidas x IVY PARK collection. Aptly called “Drip 2”, the collection includes apparel, featuring several pieces with inclusive sizing and gender-neutral performance gear, footwear, accessories, available exclusively on adidas.com. 

“This is my Park” 

Revealed via a series of images and videos featuring Beyoncé, the artist, creative visionary, mother and businesswoman asks the viewer to find their park -- the place, imagined or real, that defines and centers them.  

Where is your beast mode? What drives you? Where do your dreams lie? What is your motivation? The answer - “your park” and the second collection from adidas x IVY PARK. Inspired by the inner beauty, strength, resilience and energy of artists who have found their respective parks, Beyoncé and adidas celebrate remaining positive and always finding joy.  

As the world faces various conflicts with unknown outcomes, Beyoncé looked inward to find the ability to mentally, physically and emotionally find her park. Between video calls and what she and her children call “Fashion Fridays,” Beyoncé found laughter and joy in the stillness that came along with her new way of living.