MASS APPEAL TAPS SUPER PRODUCERS TO ANNOUNCE THE HIP HOP 50 SOUNDTRACK IN LATEST #HIPHOP50 CAMPAIGN ROLLOUT - @massappealrecs

 

MASS APPEAL TAPS SUPER PRODUCERS TO ANNOUNCE THE HIP HOP 50 SOUNDTRACK IN LATEST #HIPHOP50 CAMPAIGN ROLLOUT

Today, Mass Appeal excitedly announces Hip Hop 50 The Soundtrack, as part of their massive #HipHop50 campaign in celebration of Hip Hop’s 50th year. Teaming up with some of the industry’s most highly regarded producers including DJ Premier, Swizz Beatz, Mustard, The-Dream, Mike Will Made It, No I.D, Hit-Boy, Take A Daytrip and  Tainy, Mass Appeal will drop The Soundtrack in a series of 10 EPs of all newly released music that will bring together these creative minds who are defining the landscape of music and culture in celebration of 50 years of Hip Hop.

Kicking off in Q1 2022 and dropping every quarter, each 5 track EP will be curated by a different producer celebrating the soundscape of Hip Hop. DJ Premier will produce the Early Days EP, followed by Swizz Beatz for the East Coast, Mustard on the West Coast, The-Dream with R&B, Mike Will Made It in the South, No I.D. in the Midwest, Hit-Boy delivering an EP celebrating lyricism, Take A Daytrip turning up sounds of alternative, Tainy showing Hip Hop’s global reach and the 10th EP will bring the fans together to vote and curate the producers and artists that create the final project. The Soundtrack will embody the global reach of Hip Hop by paying homage to every facet of the genre that has impacted the culture to date. The entire series will be distributed via Mass Appeal’s new deal with The Orchard. Bringing together some of the biggest names in Hip Hop, this project will further solidify the #HipHop50 movement as it not only captures 50 years of culture but will also honor some of the latest and greatest to do it. 

Earlier this year, Mass Appeal also announced its #HipHop50 content partnership with Showtime/ViacomCBS, which will encompass unscripted series and features, podcasts and digital shorts by and about some of the foremost names in the genre. The partnership is kicking off this December with three new documentaries, including Video Music Box (w/t), Ricky Powell: The Individualist and Rolling Like Thunder. The programming will highlight Hip-Hop’s dense history through the lens of different participants and delve into the sub-cultures birthed from its rise.  

“Hip Hop is the soundtrack of everything we see and hear around the world. We are excited to build the soundscape of Hip Hop’s 50th anniversary and deliver notable collaborations led by these amazing producers,” says Jessica Rivera, Mass Appeal General Manager, Music. 

As the Soundtrack is only one component of the #HipHop50 campaign, it will tie together this major cross-platform initiative by celebrating, acknowledging, and recognizing Hip Hop as not only a genre but a movement that has impacted the global community. A portion of all #HipHop50 proceeds will be donated to the various charitable organizations, including, the Universal Hip Hop Museum set to open its doors in 2024.