.idk. DROPS STYLISH NEW VIDEO FOR “TiFFANY” WITH GUNNA

FADED4U June 23, 2024

.idk. DROPS STYLISH NEW VIDEO FOR “TiFFANY” WITH GUNNA

Following the release of the HYPEBEAST-praised single “DENiM” featuring Joey Bada$$, Maryland multi-hyphenate .idk. is already back and doubling down on his red-hot momentum with a new track. Titled “TiFFANY,” featuring rap superstar Gunna, the two MCs indulge in the opulence of a high-class lifestyle.

Produced by Turbo, Evrgrn and Kenny Stuntin – all of whom are frequent collaborators of Gunna – a mesmerizing synth loop envelops the listener before .idk.’s profound rhymes melt over the head-nodding beat. He stacks ultra-confident bars about his insatiable appetite for luxury as he proclaims, “She say she want some Tiffany/I got her a Tiffany watch/I like Celine no Dion/Hedi Slimane wit the walk.” And Gunna’s verse is dripping with expensive taste, too: “I got on Celine Balenciaga/it came with a crop on the top/I flew overseas/I’m shopping just cause/The mink fur look like a fox.”

On the new collaboration, .idk. shares, “I happened to see Gunna at the Balenciaga fashion show in LA and that encounter led to a series of studio sessions. Within one of them, ‘TiFFANY’ came about. [‘TiFFANY’] is just really us talking about overcoming certain challenges that people may not have believed we could overcome – and using that to create motivation for the next person in line. ‘TiFFANY’ is simply to motivate.”

A strong visual to coincide with the music, the “TiFFANY” video was shot in Paris during Fashion Week back in January and later in Los Angeles, artfully layering the pair’s keen sense of style. Not to mention, it’s spliced with footage of .idk. casually hanging out at the legendary Parc des Princes football stadium – the home of Paris Saint-Germain (PSG), arguably one of the top European football clubs.

“TiFFANY” marks a further exploration of .idk.’s foray into fashion. Previously, he collaborated with Nike to deliver the limited edition Air Max 97 “Free Coast” F&F sneaker. Next up came his big debut at Coachella where he “brought racing wear to new heights,” as V Magazine touted, donning a custom Lanvin race suit and helmet. Not to mention, .idk. partnered with French fashion house Dior to outfit 25 students for his music business program at Harvard University, No Label Academy.

From his fashion-forward feats to the original content that he creates, it is abundantly clear that .idk. is in complete control of his creative output. Listen to “TiFFANY” above and stay tuned for more from the man born Jason Mills coming soon.