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SAINT LUCIA TAKES OVER SCOTIABANK ARENA AS THE PRESENTING SPONSOR OF TORONTO RAPTORS CARIBBEAN HERITAGE NIGHT
Saint Lucia, the presenting sponsor of the Toronto Raptors' Caribbean Heritage Night, will bring the island's spirit to Scotiabank Arena on Friday, February 21, at 7:30 PM when the Raptors take on the Miami Heat.
This partnership celebrates Saint Lucia's 46th Independence on February 22. In honor of this milestone, landmarks across Canada, including the CN Tower, Niagara Falls, and Brampton Clock, will be illuminated in the colors of the Saint Lucian flag, highlighting the strong connection between the two countries.
Saint Lucia will be prominently featured throughout Scotiabank Arena with in-bowl LED displays, concourse signage, and presenting partner acknowledgment. A four-week out-of-home (OOH) advertising campaign will also showcase the island on East and West Galleria signage at the stadium and on the Bremner Video Board in Maple Leaf Square.
For the first time, two Saint Lucian Soca artists, Motto and Ricky T, will perform during the halftime show. Known for their popular hits, they will bring the sounds of Saint Lucia to Toronto, featuring the Dennery Segment. This music style originated in Saint Lucia and has become popular across the Caribbean and at carnivals worldwide.
"Strategic partnerships like this are more than just brand visibility; they are a bold step in positioning Saint Lucia beyond traditional tourism promotions. Aligning with the Toronto Raptors for Caribbean Heritage Night allows us to showcase our rich culture, music, and global influence. This collaboration deepens our connection with the Caribbean diaspora in Canada and introduces new audiences to the rhythm and vibrancy of Saint Lucia in an immersive and unforgettable way,” remarked Louis E.A. Lewis, CEO of the Saint Lucia Tourism Authority.
At the game, fans will also have the chance to win a luxury getaway to Saint Lucia. The crowd will participate in a "Beach Ball Bonanza," where the lucky person holding the ball when the music stops will win a 5-night all-inclusive stay at Windjammer Landing Resort & Residences, plus two complimentary flights to Saint Lucia, courtesy of Air Canada.
The giveaways continue with an exclusive two-week contest on the Raptors app, where fans can win another grand prize trip! A 5-night all-inclusive stay at The Body Holiday, with two round-trip flights to Saint Lucia, also courtesy of Air Canada.
Saint Lucia will proudly support Chris Boucher as he takes the court for the Toronto Raptors. From the streets of Castries to communities across the island, fans rally behind their hometown star, celebrating his journey from Saint Lucia to the NBA. Whether watching from afar or cheering in the arena, Saint Lucians embrace Boucher as a symbol of perseverance and national pride.
The night will also bring together members of the Indo-Caribbean Association, along with representatives from the Saint Lucia Consulate, St. Vincent & the Grenadines Consulate, and the Trinidad and Tobago Consulate, strengthening the Caribbean-Canadian bond.
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