JEEZY X EASTSIDE GOLF IGNITE CULTURE: UNVEILING A GAME-CHANGING COLLECTION BLENDING HIP-HOP AND GOLF STYLE

 

JEEZY X EASTSIDE GOLF IGNITE CULTURE: UNVEILING A GAME-CHANGING COLLECTION BLENDING HIP-HOP AND GOLF STYLE

Grammy-nominated artist, New York Times Best Selling Author and entrepreneur Jay "Jeezy" Jenkins announces an exclusive partnership with Eastside Golf, the lifestyle golf brand founded by Olajuwon Ajanaku, native of Atlanta out of his apartment in Detroit in 2019 and Earl A. Cooper co-founded in 2020. This groundbreaking collaboration merges hip-hop culture with golf, creating an authentic collection that speaks to a new generation of players.

The limited-edition line features six premium pieces: a performance collared shirt, premium golf gloves, custom golf balls, a luxury towel, a streetwear-inspired sweatshirt, and a classic crewneck t-shirt. Each piece reflects both Jeezy's street credibility and Eastside Golf's mission to make the sport more accessible and appealing to younger audiences. The collection showcases Jeezy’s globally recognized snowman—an iconic emblem in hip-hop culture—now reimagined with a fresh twist: confidently swinging a golf club. This bold graphic unites Jeezy’s legendary legacy with the evolving spirit of the game, making a statement that resonates from city streets to fairways worldwide.

"Golf has always been about precision, strategy, and mental toughness—the same qualities that built my career," said Jeezy. "Partnering with Eastside Golf allows us to show young people that this game belongs to everyone, not just country clubs. We're bringing that same energy I put into my music straight to the course."

The collaboration will be celebrated today, Monday, August 18, from 6–9pm in Atlanta bringing together the vibrant energy of the city and the excitement of the PGA Tour Championship. The event will feature a special conversation with Chris Womack, Chairman, President and CEO of Southern Company, Jay "Jeezy" Jenkins, and Olajuwon Ajanaku, founder of Eastside Golf, moderated by the Voice of Atlanta, Ryan Cameron. Sponsored by Southern Company—who also proudly sponsor Olajuwon Ajanaku as a golf pro—this gathering highlights the powerful connections between culture, sport, and community.

Founded on June 1, 2019, Eastside Golf has revolutionized golf culture by creating a brand that promotes diversity and inspires youth participation in the sport. The company's vision centers on making golf attractive to younger generations while teaching valuable life lessons through the game's inherent morals and values.

"Collaborting with an artist like Jeezy is what Eastside Golf represents— authenticity, breaking barriers, and inspiring change," said Olajuwon Ajanaku, Founder of Eastside Golf. "His influence in music and culture, combined with our mission to diversify golf, creates something powerful. This isn't just apparel; it's a movement."

This collaboration represents more than fashion—it's a cultural shift. Jeezy's influence in hip-hop, combined with Eastside Golf's proven track record of bringing fresh style to traditional golf, creates an authentic bridge between two worlds that rarely intersect. The partnership addresses the sport's diversity challenges while maintaining the quality and performance standards serious golfers demand.

The collection launches exclusively through Eastside Golf's website and select retail partners. Each piece combines technical golf performance with street-inspired design elements that reflect both brands' commitment to authenticity and excellence.

About: Eastside Golf Eastside Golf is a lifestyle golf brand developed to raise awareness about golf among youth and non-golfers. Founded by Olajuwon Ajanaku in 2019, the company inspires culture, promotes diversity, and maintains authenticity while making golf attractive to younger generations. The brand encourages youth to utilize golf's morals and values to better themselves and change their lives.

About: 

Jeezy Jay "Jeezy" Jenkins is a Grammy-nominated artist, New York Times Best Selling Author, entrepreneur, and cultural icon who has sold over 10 million albums worldwide. Known for his authentic storytelling and business acumen, Jeezy continues to expand his influence beyond music into various entrepreneurial ventures that impact communities and inspire positive change. Jeezy is currently on a nationally sold-out tour celebrating the 20th anniversary of his iconic, debut album: Let’s Get It: Thug Motivation 101 with the TM:101 Live tour featuring The Color of Noize Orchestra conducted by Derrick Hodge and musical director Adam Blackstone.