Buy NOW! The Ashley Smith + RVCA Collection Just Dropped
California-based lifestyle brand RVCA is
pleased to announce that its first collection in collaboration with
model Ashley Smith is now available for purchase in stores and online.
The collection, consisting of wardrobe essentials designed by Smith for
her first signature RVCA collection, encapsulates the spirit of creative
subculture with a dash of collegiate charm. Check out the campaign film
featuring Smith in her debut RVCA signature collection below and visit
the Ashley Smith x RVCA storefront to purchase the collection.
RVCA, founded in 2001 by PM Tenore, transcends the boundaries of traditional action sports apparel; the pulse of RVCA lives in the creative threads that run through and beyond skate and surf culture. For this collaboration, Ashley Smith--the newest RVCA Advocate--created a signature capsule collection to debut in conjunction with the brand’s core Fall / Winter 2014 collection. The pieces are direct lines to Smith’s personal style: a modern take on classic essentials, with a cool shred of nostalgic teen spirit.
RVCA’s aesthetic highlights the balance of opposites, an idea that
speaks to 23-year-old Smith, who is known for her wide-gapped smile and
sexy silhouette. For this collection, Smith drew from her younger days
wearing punk rock tees with hardcore colored hair, memories ingrained
that blend now with living as a model in fast-paced Manhattan.
Colorblocked letterman sweaters ($74.00) and baseball tees ($46.00) find
an unexpected pairing with sleek leather shorts ($155.00) and
motorcycle jackets ($315.00), while flowy hair scarves ($16.00) bring
daisy-chain sweetness to an old-school tough backpack ($99.50).
“I wanted to bring the RVCA girl a few key pieces that felt a
little more playful, sexy even,” Smith says. “Pairing the likes of my
leather biker jacket, for instance, with any of the classic RVCA staples
from the core women’s collection is the perfect way to personify that
effortless RVCA style in an updated and sexy way.”
From PM Tenore, RVCA Founder:
“On a recent RVCA trip to Australia, Ashley was never hesitant to try
something new, her outgoing and inclusive attitude seamlessly
integrated her into the RVCA family. She was quick to try surfing for
the first time with the team and learned from the ANP artists as they
prepared for an exhibition. Ashley has since been become a regular
fixture here at RVCA headquarters designing her signature RVCA
collection—a collaboration that is reflective of her small-town
upbringing and big-city living, representing the balance of opposites."
The campaign images, shot by Sandy Kim, embody the shared ideology
between Smith and RVCA that life is all about the balance of opposites.
Smith models her signature RVCA collection in a series of shots that
represent dual nature of every young woman’s personality. “No matter
what you like or where you come from, whether you're feeling like a good
girl or a bad girl, these pieces express who I am and I hope they help
do the same for you!" - Ashley Smith
The Fall / Winter 2014 Ashley Smith x RVCA collection is the first in a
series of six capsule collections designed by the model which will
debut biannually with the fall and spring collections.
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