Deep Freeze Saviour: #OTR40YRS x Moose Knuckles Parka /.@RainbowJeans416

In time for the cold weather, the designers at Moose Knuckles<http://www.mooseknucklescanada.com/> and the buying team at Over the Rainbow have created a cooler-than-cool brainchild: the OTR40YRS Canada Parka, a limited adaptation of their functional menswear parka.

The basics: inspired by Moose Knuckle's "Canada Parka", the jacket is mid-length, down-filled and water-resistant with a removeable fox fur trim and hood. Remember, though, that it's all in the the details: custom additions include a leather square arm patch, antique silver hardware, plaid lining, charcoal-coloured fur trim (normally offered only in white or black), and most importantly, a custom embroidered "Joel X OTR40YRS" character patch and "Joel Goalie" hang tag. The man himself - the original founder of Over the Rainbow - immortalized forever.

50 units in total were produced, available exclusively for purchase in-store at Over the Rainbow, and NOW ONLINE atwww.rainbowjeans.com<http://www.rainbowjeans.com>. 

Yes, you heard right. As of yesterday, Over the Rainbow has been transformed from single storefront to online retailer. Watch the teaser video of the new e-commerce unveil here<https://www.youtube.com/watch?v=ECSdR87yL7M>.