Just in Time for Fall: .@SearsCA Launches Four New Fashion Brands

Chunky knits, fuzzy blankets and PSLs, all the things we love about fall are around the corner. Sears Canada is stepping into the crisp season with a fresh look and new national brands straight from Europe.

Just in Time for Fall: Sears Canada Launches Four New Fashion Brands

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Affordable, European, high-style fashions are on their way to main street as Sears Canada announces the debut of four top quality ready-to-wear brands for fall 2016. Produkt, TROY, Tom Tailor and Jacqueline De Young will be joining the retailer’s line up of national brands just in time for crisp autumn temperatures. These exciting new brands represent Sears Canada’s fresh new approach to men’s and women’s fashions with an emphasis on offering current on-trend clothing at a price.

The retailer’s long-standing exclusive lines Jess and Jessica also underwent a total refresh that brings new fabrics, styles and silhouettes catered to the modern, on-trend woman.

“Our new fashion brands serve our goal of re-aligning our products to focus on quality at affordable prices. We took a long-hard look at our current fashion brands, knowing we needed to spice things up. I can promise you won’t be disappointed,” said Nancy Dennis, Vice-President Trend Direction.

Putting its best foot forward, Sears Canada has also partnered with affordable fashion-focused footwear brands including Circus by Sam Edelman, Easy Spirit, Franco Sarto, Unlisted by Kenneth Cole, Fila and Fergilicous by Fergie.

Fashion and footwear brands will be in-stores, online and in catalogue by the beginning of September, 2016.

Tom Tailor, an integrated lifestyle clothing company based in Germany prides itself on classic, up-to-date casual wear and accessories for the entire family. It exudes individuality and a sense of style that reflects a modern, contemporary lifestyle.

Denmark-based men’s fashion brand, Produkt has successfully designing simple silhouettes, clean crisp lines and timeless styling for the modern man, since 2013. Its close ties to the Jack & Jones brand, will amaze for the quality and affordability.

Hailing from Denmark and introduced to the European market in March 2013, Jacquelin De Yong offers a fresh take on the essentials wardrobe for the price-conscious fashionista; one who is confident in her fashion choices and is not afraid to mix and match trends.

British sister-duo, Rosie and Lucia Ruck Keene, collaborate to combine quality fabrics, unique details and flattering shapes for effortless elegance that delivers practical, but luxurious outerwear every woman can enjoy season after season.