adidas
TO CREATE A PINNACLE BASKETBALL CULTURE EXPERIENCE at 747 WAREHOUSE STREET IN
LOS ANGELES
At 747 Warehouse Street on Feb. 16 and 17, adidas blurs the
line between basketball and culture offering attendees a series of fully
immersive experiences that will inspire creators to shape the future of the
game – whether it be through fashion, music or sport.
For two days, adidas will deliver the Los Angeles community
a dynamic, ticketed experience that is rooted in creativity and innovation. 747
Warehouse Street will feature two days of live music performances from notable
artists, appearances from NBA All-Stars, speaker panels with the brightest in
style and entertainment, interactive zones showcasing the future of sport,
customization, collaborations and exclusive product releases.
Attendees will enjoy access to the brand’s most desired
products only available at 747 Warehouse Street including exclusive releases of
Harden Vol.2, Dame 4 BAPE, FUTURECRAFT 4D,
SPEEDFACTORY, Y-3, and exclusive adidas Originals
styles including BYW (BOOST You Wear), and new models from the brand’s
collaboration with Alexander Wang.
In addition, visitors will be able to secure insider access
to witness brand technologies that are changing the future of sport. To fulfill
a long-standing challenge on the court between rappers Snoop Dogg and 2 Chainz,
adidas will also host a basketball competition between Snoop’s West Coast team
of rappers and 2 Chainz’ East Coast team of rappers on the basketball court.
Announcements of the full music lineup and additional
programmingwill be shared as the event approaches. 747 Warehouse Street is a
ticketed event and space is limited.
Sign up to receive more information and ongoing updates on
how to attend here: adidas.com/747WarehouseSt.
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