Billionaire Boys Club EU Spring '18 in the U.S.

Billionaire Boys Club EU Spring '18 in the U.S.

The EU Spring '18 collection finds its inspiration from the late 1960s youth generation and their avid dedication to counterculture views and lifestyles. The pieces in this drop see designs that stem specifically from the "Gathering of Tribes for the Human Be-In", or Human Be-In for short. The event took place on January 14th, 1967, a time when half the American population was 25 years old or younger. The youth had the power of masses, and used it to display their rejection of the political power that dragged them into a relentless war—an inspiration seen on select pieces like multi-pocket military pants, nylon flight pants, and a bomber jacket featuring patchwork. 

Various pieces in the collection feature custom all-over print featuring classic Billionaire Boys Club iconography juxtaposed with "Headline" iconography— representing the handbills and posters made to spread word about the event