.@HERONPRESTON - SHOW HOUSE - SS18 - LOOKBOOK

LONGSLEEVE WORKWEAR SHIRT
“STONED AGAIN” CROPPED WOMEN’S TSHIRT
RAW DENIM HOT SHORTS IN ORANGE

HP FANNY PACK

Heron Preston 2018 Lookbook

For Heron Preston’s second collection, the designer developed pieces with subversive humor. Taking the second step into building his unique point-of-view, Preston dipped into his personal history to create a graphics heavy, referential collection inspired by kitsch, from artworks like Jeff Koons’ ceramic sculptures to the designer’s own memories of paintings in display homes in the Northern California suburbs. This season also marks the debut of Heron Preston womenswear, presented alongside the men’s collection.

“Show House” is named for pristine model homes in suburban subdivisions, the staged living spaces with eerie perfection, teeming with non-life, designed to imagine a mini-utopian future. Memories of walking through a show house when his parents moved to the suburbs of San Francisco inspired the graphics in this collection, like an image of a bowl of fruit (wittily branded with the word “fruit” on the back) as well as the setting for the lookbook, shot outside Milan in a vacant space meant to evoke the empty lots of a subdivision-in-progress.

Preston’s research also led him to the origins of his work as a designer, modeling one piece after a display tee used for years at Jonathan Embroidery Plus on 38th Street in Manhattan, meant to show the various screen printing techniques the store offered. Preston borrowed graphics from the display shirt, from an exploding baseball to a rattlesnake, a playful homage to nonsense-as-aesthetic.

The Heron Preston Spring/Summer 2018 collection also includes new painting graphics that feature the Heron bird, borrowed from John James Audubon’s depictions, as well as the brand’s hallmark “Style” embroidery, printed in Russian. Utility wear remains a major influence for the brand, with cargo and workwear elements present in both the men’s and women’s collection.

For womenswear, Preston focused on leather elements and cropped silhouettes balanced with oversize tees and hoodies, along with a new rollout of small leather accessories.

www.HERONPRESTON.com

JONATHAN EMBROIDERY HAT
CROPPED CAMO HOODED JACKET
RAW DENIM HOT SHORTS IN ORANGE
REFLECTIVE MIRRORED BACKPACK

 

HP СТИЛЬ RAINJACKET
СТИЛЬ HOODIE IN GREY
HP HIKING PANTS IN WHITE

AUDUBON HAT

ALASKA TOURIST TEE

HP QUICK RELEASE BELT IN BLUE

HERON PRESTON FOR OFF WHITE COLLABORATION BAG
HERON PRESTON FOR OFF WHITE COLLABORATION MINI BAG
PARACHUTE DENIM PANTS

СТИЛЬ CROPPED MOCKNECK TSHIRT IN BLACK
AUDUBON LONGSLEEVE

RAW DENIM HOT SHORTS IN BLACK

HERON EMBOSSED HOODIE
JONATHAN EMBROIDERY TSHIRT
QUICK RELEASE BELT IN BLACK
PARACHUTE DENIM PANTS

LIGHTWEIGHT CROPPED TRACK JACKET IN ORANGE
RAW DENIM HOT SHORTS IN BLACK

CROPPED RAW DENIM JACKET IN ORANGE
CROPPED СТИЛЬ MOCKNECK TSHIRT IN ORANGE
RAW DENIM HOT SHORTS IN BLACK
GREAT BLUE HERON SOCKS

AUDUBON HAT

HOODED PARACHUTE DENIM JACKET IN LIGHT BLUE
ANGEL TSHIRT

HP HIKING PANTS IN WHITE

HP DSNY HAT IN YELLOW
CROPPED BOMBER JACKET
FRUITS TSHIRT

HP HIKING PANT IN WHITE

СТИЛЬ HAT IN ORANGE

СТИЛЬ MULTICOLORED CAMO HOODIE
PIQUE ANGEL CREWNECK

СТИЛЬ MULTICOLORED CAMO CARGO PANTS

HP DSNY HAT IN MIDNIGHTBLUE
CROPPED BOMBER JACKET
ANGEL COTTON TSHIRT

MEN'S RAW DENIM SHORTS IN ORANGE
СТИЛЬ SOCKS

СТИЛЬ CROPPED MOCKNECK TSHIRT IN ORANGE
HP BIKER SHORTS

GREAT BLUE HERON SOCKS

HP DSNY HAT IN MIDNIGHTBLUE
MIRRORED CROPPED BOMBER JACKET
HP BIKER SHORTS

HP FANNY PACK

GREAT BLUE HERON SOCKS

СТИЛЬ HOODIE IN GREY
MEN'S RAW DENIM SHORTS IN BLACK
HP FANNY PACK

СТИЛЬ SOCKS

 

СТИЛЬ HAT IN BLACK
СТИЛЬ NECKLACE IN GOLD
QUICK RELEASE BELT IN BLACK
HP TRIANGLE BIKINI TOP

HP BACKPACK

HP FISHNET PANTS
WOMEN'S DENIM PANTS
GREAT BLUE HERON SOCKS

СТИЛЬ HAT IN ORANGE
HANDLE WITH CARE HOODIE IN BLACK
QUICK RELEASE BELT IN BLACK
MEN'S RAW DENIM SHORTS IN ORANGE
СТИЛЬ SOCKS

HP DSNY HAT IN BLACK
ARTWORK LONGSLEEVE TSHIRT
MULTICOLORED CAMO CARGO PANTS

СТИЛЬ HOODED WINDBREAKER
MULTICOLORED CAMO CARGO PANTS

HP TRIANGLE BIKINI TOP

HANDLE WITH CARE LEATHER SKIRT IN ORANGE
СТИЛЬ FISHNET TSHIRT

HP BACKPACK

GREAT BLUE HERON SOCKS

СТИЛЬ HOODIE IN GREY ANGEL TSHIRT
CROPPED BOMBER JACKET
СТИЛЬ SOCKS

ANGEL TSHIRT

HANDLE WITH CARE LEATHER SKIRT IN ORANGE
HP FANNY PACK

GREAT BLUE HERON SOCKS

AUDUBON HAT

PIQUE ANGEL CREWNECK

HOODED PARACHUTE DENIM JACKET IN DARK BLUE
HP СТИЛЬ TRACKPANT

СТИЛЬ CROPPED MOCKNECK TSHIRT IN BLACK
CROPPED RAW DENIM JACKET IN BLACK
HANDLE WITH CARE LEATHER SKIRT IN ORANGE
GREAT BLUE HERON SOCKS

HANDLE WITH CARE HOODIE IN BLACK
MARTHA TSHIRT
PARACHUTE DENIM PANTS IN BLACK
QUICK RELEASE BELT IN BLACK

24HOUR PSYCHO TSHIRT
QUICK RELEASE BELT IN BLACK
PARACHUTE DENIM PANTS IN BLACK

СТИЛЬ NECKLACE IN GOLD
STONED AGAIN CROPPED TSHIRT
HANDLE WITH CARE LEATHER DRESS
GREAT BLUE HERON SOCKS

AUDUBON HAT

AUDUBON TSHIRT

QUICK RELEASE BELT IN BLACK
PARACHUTE DENIM PANTS IN BLACK

HANDLE WITH CARE HOODIE IN GREY

HANDLE WITH CARE LEATHER DRESS

ANGEL TSHIRT

HERON PRESTON FOR OFF WHITE COLLABORATION MINI BAG
GREAT BLUE HERON SOCKS

СТИЛЬ MULTICOLORED CAMO HOODIE
СТИЛЬ MULTICOLORED CAMO TSHIRT
QUICK RELEASE BELT IN YELLOW
HP POLICE PANTS

СТИЛЬ WINDBREAKER IN BLACK
ANGEL TSHIRT

HANDLE WITH CARE LEATHER DRESS
GREAT BLUE HERON SOCKS