.@THOMASSABO Launches Generation Charm Club

Collection Realignment: THOMAS SABO Launches Generation Charm Club

Sophisticated, expressive and traversing all generations, with the launch of the Generation Charm Club Collection, THOMAS SABO is reinventing the world of the Charm. The global campaign combines high fashion looks with enthusiasm for jewellery and a completely new expression of the wearer's own personality.

The Charms of the "Vintage Rebel" category are a significant highlight. THOMAS SABO's iconic Rebel at heart designs make eye catching Charm looks for him and her possible. Generation Charm Club now addresses all THOMAS SABO target groups.

"Combine things that are close to your heart and transcend borders - Generation Charm Club stands for the new, casual attitude towards personalising and styling favourite pieces, lucky charms and vintage symbols", says Susanne Kölbli, Creative Director at THOMAS SABO.

The Generation Charm Club Collection will be available in all THOMAS SABO shops and shop-in-shops, at http://www.thomassabo.com and from selected partners from 16 February 2018.