The Leading Ladies of Being Mary Jane are #AllTogetherNow for Gabrielle Union's Spring Collection
Gabrielle Union's newest campaign, featuring the four
leading actresses of BET's hit show, Being Mary Jane: Gabrielle
Union, Lisa Vidal, Margaret Avery, and Raven Goodwin. Aptly
titled, #AllTogetherNow the campaign celebrates diverse body types and
inclusivity of women of all ages.
The campaign aims to create a dialogue between customers,
followers, and fans. New York & Company encourages users to post
photos of friends, family, celebrity role models, and anyone else who inspires
and motivates them. By utilizing #AllTogetherNow on social media, New York &
Company intends to bring women together to lift each other up and support each
other. The new campaign attests to the New York & Company mission
of embracing diversity and inclusivity while offering affordable, on-trend
styles that empower customers to look and feel their best.
Gabrielle expressed her ideas behind her most recent
campaign citing that women must unite to lift each other up and support each
other through adversity. "We need to come together. Rise up. We will not
be defeated."
This collection will start at $34.95 and will
include sizes 0-20 and XS-XXL. Beginning in April, the Company will expand the
collection to include additional sizes of plus, petite, and tall. Gabrielle
spoke with InStyle.com revealing, "People were like, 'We need
extended sizes, we need more diversity of sizes,' and I heard you loud and
clear, and I'm offering it." She continued, "I want to make
easy-to-wear, easy-fit, comfortable clothing that you can wear from work to the
club, and it doesn't feel like it's attacking you."
Fans of Being Mary Jane can look
forward to seeing their favorite actresses throughout Gabrielle's spring and
summer campaigns.
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