Limited-Edition Luke Cage Hooded Sweatshirt / Carhartt
Carhartt,
America's premium workwear brand since 1889, announced a few days ago the release of
1,000 Luke Cage x Carhartt limited-edition hooded sweatshirts. The sweatshirt
is similar to the one worn by the superhero on Marvel's Luke Cage, as
the bullet-proof vigilante fights crime with the weight of Harlem on his
shoulders.
The sweatshirt takes cues from Carhartt's K122 –
Midweight Hooded Zip-Front Sweatshirt with a custom, yellow-lined hood, and
a one-of-a-kind Luke Cage logo on the sleeve. The K122, which was first
introduced into Carhartt's product line in 2000, is one of the brand's most
popular sweatshirts.
"Luke Cage is on the clock 24/7. In his line of work,
he can never take a day off," said Tony Ambroza, chief brand officer at
Carhartt. "When an invincible, indestructible superhero like Luke Cage
decides to wear Carhartt gear instead of a suit and cape, it really personifies
the rugged gear we make for those who do the toughest jobs."
The Luke Cage x Carhartt limited-edition hooded sweatshirt
is priced at $59.99 and is available on Carhartt.com and at each of
Carhartt's 29 company stores.
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"We feel very fortunate to have partnered with Carhartt
on this project," said Mindy Hamilton, Marvel's Senior Vice President of
Global Partnerships and Marketing. "There's something special about
holding a product like this one in your hands because it feels like it's
bridging a gap between our fans and the stories that they see unfolding on
their screens."
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