Diesel And Two-Time Grammy-Nominated DJ/Producer Steve Aoki Reimagine Watch Partnership

Diesel And Two-Time Grammy-Nominated DJ/Producer Steve Aoki Reimagine Watch Partnership

Diesel is ready to challenge conformity once again by partnering with global superstar DJ/producer and fashion and tech entrepreneur, Steve Aoki, as its watch ambassador into 2019. To kick off the collaboration, Steve will be the face of Diesel's first transparency watch collection, available fall 2018.

Diesel is a guardian of the unconventional, trailblazing spirit, which aligns perfectly with the larger-than-life persona of Steve Aoki, widely known for his over-the-top music performances and intense touring schedule. For over two decades, Aoki has been a disruptive force in music, fashion, tech and lifestyle. Kicking off his career by providing a platform for rock bands and throwing parties in his living room, his enterprise has grown to include a thriving record label and event/lifestyle company, Dim Mak. Thanks to his relentless work ethic and creative attitude, Aoki is now celebrated as one of the most prominent DJ/producers in the world.

The new Diesel blue transparency watches will be available in select stories and at diesel.com/watches beginning August 2018.