CELEBRATING BBC ICECREAM'S 15TH YEAR ANNIVERSARY

CELEBRATING BBC ICECREAM'S 15TH YEAR ANNIVERSARY

This year marks the 15th year anniversary of BBC ICECREAM, which we celebrated in a number of ways from exclusive collaborative releases to special gifts for our best supporters. 

Since its inception in 2003 by Pharrell Williams and NIGO, BBC ICECREAM has been centered on the creativity of “OTHER”—a mindset that has positioned the brand on a level of notoriety among streetwear stalwarts and the fashion industry overall. We've continued to carry this mentality along with our alternative definition and core value of wealth, seen in our aspirational mantra: "Wealth is of the heart and mind, not of the pocket". 

To celebrate the 15th year anniversary, BBC created special edition varsity jackets, exclusive to fifteen recipients, chosen for their contribution and support of the brand—with the list evenly divided between BBC ICECREAM’s three flagship territories: United States, Europe and Japan.  

No detail was missed when designing the Golden Bear Sportswear USA-manufactured jacket, which features premium materials including a soft Wool Melton body, Naked Cowhide leather sleeves and reinforced cuffs for extra durability. 

BBC Ice Cream