ADIDAS ORIGINALS MEETS FIORUCCI - .@adidasoriginals

FADED4U February 10, 2019

ADIDAS ORIGINALS MEETS FIORUCCI

adidas Originals and Italian fashion label, Fiorucci have joined forces through a new creative collaboration celebrating the authentic style, inclusivity and infectious optimism of both brands. Delivering a bold, playful and energetic collection for the female consumer, the collaboration brings together two brands that share a legacy of iconic design and immense cultural significance.

Proclaiming their excitement toward the collaboration, Janie and Stephen Schaffer, Fiorucci’s joint CEOs draw together the two brands seamlessly: “adidas is the most recognizable brand in the world. FIORUCCI was always known for its vast graphic history and emphasis on fun and colour. To bring these two brands together looks completely unique and is the perfect take on heritage athleisure.” For the duo, both houses are “authentic brands who have been trailblazers over the years.”