Coach Introduces "Words Matter" - .@Coach

Coach Introduces "Words Matter"

A Spike Lee Joint Starring Michael B. Jordan

Coach announced the release of "Words Matter," a Short Film directed by Spike Lee, starring global face of Coach menswear, actor/producer Michael B. Jordan. Shot in the desert outside Los Angeles this past fall, the Short Film features a strong poetic narrative that speaks to Coach's values of inclusion, optimism and courage. Emphasizing the importance of these values today, its purpose-driven concept reinforces what the brand stands for. 

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