BMW to showcase why M is the most powerful letter in the world
True to its motorsport heritage and passion for performance on the track, BMW Canada is bringing the iconic BMW M Festival to the continent for the first time ever from July 13th – 14th, 2019. The M Festival will highlight BMW’s M division and showcase why this iconic brand is the benchmark for precision driving and dynamic motoring excellence. BMW is also thrilled to announce that the M Festival will host a variety of musical acts, headlined by Serena Ryder and Dear Rouge.
“The BMW M Festival is a community event for BMW M owners and fans alike,” said Sebastian Beuchel, Director, BMW Brand Management, BMW Group Canada. “We are absolutely delighted to be bringing the M Festival to North America for the first time. We want to build an experience that a lot of different audiences can enjoy and indulge in: families; M fans; M owners. The BMW M Festival is a way for all of these people to enjoy the pure driving pleasure of our performance division, BMW M. And it gives us the chance to celebrate them, as well.”
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