BMW Canada’s M Festival Show In Canada - .@bmwcanada ‏

BMW Canada’s M Festival Show In Canada

On the 13th and 14th of July, BMW M fans gathered at Canadian Tire Motorsport Park to celebrate BMW’s high-performance sub-brand, BMW M.  With over 4,300 people in attendance, the first BMW M Festival in North America now ranks as the third-largest BMW M Festival globally, proving why Canada is the fourth largest market in the world for BMW M. 

“The BMW M Festival was a huge success,” said Sebastian Beuchel, Director of Brand Management, BMW Canada. “We are so happy we were able to bring this event to the BMW M community in Canada.  The M Festival allows us to bring our brand to life and enable people – be they customers, fans or enthusiasts – to interact and engage with all that BMW has to offer.  We have the best fans in the world.  Celebrating BMW M with them for the past two days was an experience I’ll never forget.”

On top of thrilling drive experiences – such as 240 kilometre-per-hour hot laps with BMW Factory Works drivers Jesse Krohn and Tom Blomqvist, drag races and autocross exercises – the event also featured entertainment and activities for the whole family to enjoy.  BMW fans were able to visit the BMW M Festival Design Competition to see which unique, retailer-designed vehicle earned the “Best of the Fest” title, witness incredible feats of drag-and-drift skill on the skid pad, shop at the BMW Lifestyle Boutique, and see a collection of BMW race cars.  Additionally, younger BMW fans were able to have a taste of BMW M performance at the Kids’ Lounge, riding BMW Baby Racers and BMW Kids Scooters, and racing BMW i8 Ride-Ons and BMW M4 remote control models.  Evening performances by Serena Ryder and Felix Cartal (Saturday) and Dear Rouge and Jane’s Party (Sunday) wrapped up each adrenaline-filled day.