Bebe Rexha Has Paired Up With Namesake - 'BEBE LOVES BEBE' - .@BebeRexha #LoveYourself

Bebe Rexha Has Paired Up With Namesake - 'BEBE LOVES BEBE'

2X Grammy nominated artist, Bebe Rexha, has partnered up with fashion brand bebe, to debut an empowering national marketing campaign ‘BEBE LOVES BEBE.’ Rexha appears in the brand’s Fall 2019 campaign, which will debut throughout the U.S. on social, out of home, and in print with the launch of Vogue’s September issue. Visit www.bebe.com to learn more. Source: Bluestar Alliance.

The campaign was inspired by Rexha, her honest unveiling of the fashion community and their injustice when she was nominated for a Grammy earlier this year. In an empowering video on Instagram, Rexha called out designers who failed to dress all celebrities, and those who do not fit "a runway size." Rexha urged women and men to love their bodies and feel beautiful at any size, hence the campaign hashtag, #LoveYourself.

"It's incredible to be part of this bebe campaign, it's not only about me loving the brand, but more importantly about me loving myself!  I hope to inspire and empower women all over the world with this message of self-love, I believe it is super important," commented Bebe Rexha. "I grew up wearing bebe, it was the coolest piece of fashion you could have, so to be able to mix fashion and my music is so fun," Rexha added.