H&M's Commitment to a More Sustainable Fashion Future Continuers with Fall 2019 Conscious Collection - .@hm

H&M's Commitment to a More Sustainable Fashion Future Continuers with Fall 2019 Conscious Collection

With pieces made from recycled materials or materials that have less impact on the environment, the Fall 2019 collection continues to highlight H&M’s commitment to only use sustainably sourced materials by 2030. 

From the softly tailored check separates to the animal print dresses and oversized hoodies, all in a colour palette of light neutrals, black and pops of orange-red, the vibe is laidback yet sophisticated. The H&M Fall 2019 Conscious Collection launches in September and will be available worldwide, in store and online. 

Recycled polyester is the key material for H&M’s Fall 2019 Conscious Collection, found in the dresses, shirts, knitwear, outerwear, and tailored pieces. Most often made from used PET bottles, recycled polyester is processed and spun to create a fabric that’s easy to care for. Meanwhile, the jersey pieces in the collection are made from organic cotton or blend made out of TENCEL™ lyocell fibers. 

“H&M’s Fall 2019 Conscious Collection is all about the timeless classics and wardrobe staples you never get tired of. Long-lasting design in more sustainable materials and the autumn must-haves you need to update your wardrobe,” says Maria Östblom, Head of Design Womenswear at H&M. 

HM