HANRO Sustainability as part of the brand’s DNA - .@HanroOfficial

HANRO Sustainability as part of the brand’s DNA

HANRO focuses on long-lived products and natural raw materials

Premium quality, timeless design, and unique materials are at the heart of every HANRO collection. As a result, HANRO products are particularly long-lived and often passed down from generation to generation. For HANRO, sustainability is more than just an emerging trend or marketing opportunity. It has always been part of the brand’s DNA, and an embodiment of tradition.

HANRO products are made in Europe. Approximately 85% of fabrics are produced on-site in Austria in the company’s own fabric production facility. Manufacturing takes place at the company’s sewing factory in Portugal. Pieces of embroidery and woven fabric are usually sourced from regional suppliers, while yarns come from Switzerland, Italy, and Austria. The short transport routes reduce the company’s carbon footprint.

As an expert for natural fibers, HANRO works exclusively with the highest grade of cotton fibers, mainly from Swiss mills. Additionally, HANRO uses only premium merino wool from businesses that eschew the controversial mulesing procedure. For the future, HANRO will focus more on modern, cellulosic fibers like TENCELTM that are based on the sustainable raw material wood and ecologically produced.

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