LOVA PROVOKES POP & THOUGHT ON NEW SINGLE + VIDEO “DADDY ISSUES”

LOVA PROVOKES POP & THOUGHT ON NEW SINGLE + VIDEO “DADDY ISSUES” - .@lovaalvilde

FADED4U September 14, 2019

LOVA PROVOKES POP & THOUGHT ON NEW SINGLE + VIDEO “DADDY ISSUES” // SETS NEW RULES ON "A GENTLEMAN’S GUIDE" EP – OUT NOW

Racking up over 13 million streams in the last six months, rising 21-year-old Swedish pop singer and songwriter LOVA provokes pop and thought on her brand-new EP, A Gentleman’s Guide, available today. In addition to dropping the EP, she uncovers her latest anthem and video entitled “Daddy Issues” via Billboard. Once again, the empowering artist inverts the narrative (like only she can) over glassy beats with clever quips and sticky hooks. This time around, our heroine tells an unheard, yet necessary story:

“With ‘Daddy Issues,’ I’m trying to start a dialogue with the dads in the world—especially dads with sons,” LOVA explains. “I want to remind them how important it is to set a good example for their children: to teach them how to treat, not just girls, but people in general. I’m hoping that this song can inspire dads to be more open with their sons and teach them the strength in being vulnerable, respectful, and kind.”

In the music video, LOVA quite literally ignites this crucial conversation. Utilizing an old red rotary phone, she chats with previous generation of men, imploring them to make a change and pass on a different set of traditions from the current guard to the next. The cinematic clip lives up to her promise. She adds, “The phones make the whole thing feel so much more conversational and honest, which is exactly what I want to achieve with this song.”