Jennifer Lopez Stars in Versace's SS20 Campaign

FADED4U January 13, 2020

Jennifer Lopez Stars in Versace's SS20 Campaign

For the Spring-Summer 2020 Collection, Donatella Versace honors an iconic moment when fashion and culture became a catalyst for technological progress. The exploration of couture techniques and novel materials has always been signature to the Versace runway. Twenty years ago, that spirit of innovation emanated from Milan to the Hollywood red carpet, and ultimately, Silicon Valley.

Debuting in the Spring-Summer 2000 Collection, the Jungle print dress made multiple appearances on the red carpet. At the 2000 Grammy Awards, Jennifer Lopez garnered international attention when she wore the unique runway design. Millions of people took to the internet to see Jennifer in the legendary dress, making it one the most popular search queries for Google at the time. However, the desired results – an image of the star and the gown – were not able to be surfaced on the search page. The epic red-carpet look, and the excitement it created, inspired the team to create Google Images.

“It was amazing! The world had the same reaction: jaw dropping. Today we live in a technological world, but back then, one event prompted the creation of a new tool that now has become part of our lives.” Donatella Versace

Watch the full show below