BVLGARI UNVEILED THE B.ZERO1 ROCK COLLECTION AND NEW CAMPAIGN FACES - #Bzero1rock #Bzero1 #Bvlgari Event Images (Part 3)

BVLGARI UNVEILED THE B.ZERO1 ROCK COLLECTION AND NEW CAMPAIGN FACES

Unashamed rule-breaker. Visionary trend-setter. Unbridled maker of the startling. Bvlgari accumulated a set of universal media, celebrities and Insta-famous socialites at Brooklyn’s famous area Duggal Greenhouse to make a big appearance B.zero1 Shake, a modern trailblazing collection typifying the Maison’s courageous and unyielding soul.

Photo Credit: Sam Nandez 

Hosted by Group CEO Jean-Christophe Babin, the spectacular party night brought Rome’s flamboyant exuberance to the core of New York Fashion Week and was the perfect occasion for the Italian Maison to unveil its latest muses. Super model Lily Aldridge, British actress Naomi Scott and American star Zendaya, stole the spotlights as the new faces of the “MAI TROPPO” 2020 Bvlgari Brand Campaign an ode to life and happiness encapsulating Bvlgari’s ethos of enjoying the here and now to the fullest.

About the collection: In keeping with Bvlgari’s unapologetic dedication to originality, the new B.zero1 Rock collection embodies the Roman jeweler’s exuberant spirit. Inspired by a heritage tubogas choker with studs from the 80s, the new irreverent design stands out as an iconic symbol of strength, independence and rebellion.

About the Bulgari Brand Campaign: An ode to joy, happiness and the exuberant Roman way of life, the MAI TROPPO advertising campaign stars super model Lily Aldridge, British actress Naomi Scott, American Actress Zendaya and Chinese-Canadian superstar singer and actor Kris Wu. It was shot in Bvlgari’s home city Rome by the Swedish director and photographer Johan Renck.