Singer-songwriter Ruby Waters releases new Rabbit Hole video

Singer-songwriter Ruby Waters releases new Rabbit Hole video - @rubywatersmusic

FADED4U March 28, 2020

Singer-songwriter Ruby Waters releases new Rabbit Hole video

Toronto-based alternative singer-songwriter Ruby Waters releases a new video to support the sizzling single "Rabbit Hole" from her forthcoming EP (summer 2020). Canadian music enthusiasts might've first heard the buzz surrounding the Metis songsmith from the release of her fall 2019 debut indie EP Almost Naked that featured the catchy commercial radio number "Supernatural", or "Last Cigarette" which premiered on Billboard and was lauded for its "addictive chorus backed by guitar" that "shows off Waters' effortlessly raw and raspy vocals". But the Ruby Waters myth and local legend really took flight back in late 2018 when her Audiotree session for her single "Sweet Sublime" went viral on Reddit. Then what followed were a string of events that started to really cement her status as one of Canada's Next emerging stars; from impressing industry insiders at Live Nation's Ones To Watch music showcase; signing with leading music agency Paradigm; to getting handpicked as a direct support act for JUNO-winning City and Colour's (Dallas Green) tour dates throughout North America.

By the end of 2019, Waters sold out her debut headline concert at Toronto's legendary Horseshoe Tavern. With her new video - shot in Shelburne Ontario, where she was raised - directed by Dylan Mitro and produced by Christine Skowron, Ruby actively attempts to rid herself of very specific demons and vices. "Everyone has their own rabbit hole, and this video is about being sucked back in over again, and dying to find a way out," says the vocalist with strong musical bloodlines - both of her parents played together in their own band that toured Canada. "In this case, the rabbit hole is the struggle of substance abuse!"