Neymar Jr. Joins Forces With Superdry To Front Organic Cotton Underwear Collection - @Superdry @neymarjr

 

Neymar Jr. Joins Forces With Superdry To Front Organic Cotton Underwear Collection

Brazilian football star Neymar Jr. joins the Superdry family in a three-year global deal that champions sustainability with a 100% organic underwear and sleepwear collection.

The partnership marks a milestone in Superdry's history, which will see the brand kick start 2021 by amplifying the message of sustainable style to a global audience. Joining forces with the footballing legend and style icon will further promote Superdry's sustainable vision for the future of fashion. Superdry has pledged to become a 100% organic cotton brand by 2030 and is already supporting 400 farmers in India, in a transition to organic farming, as part of the brands Grow Future Thinking initiative.

On joining the Superdry family Neymar Jr. quoted,

"Obviously, when we talk about clothes, whatever their type, the first thing we want is comfort. It's not different with underwear and sleepwear. But when you add sustaintability to both first conditions, Superdry is, unquestionably, the best one I've found. I'm very happy with the development and potential of this partnership."

www.superdry.com