Justin Bieber goes behind the scenes of action-packed "Hold On" music video | Vevo Footnotes - @Vevo @justinbieber

 

Justin Bieber goes behind the scenes of action-packed "Hold On" music video | Vevo Footnotes

Global superstar Justin Bieber and his team of collaborators behind the new “Hold On” video have partnered with Vevo to reveal everything you didn’t know about the song and video’s daring creation process exclusively for Vevo Footnotes.

The “Hold On” video’s co-star, Christine Ko, known for her role as Emma on FXX’s Dave, describes preparing for the shoot and what it was like meeting Bieber on set for the first time before having to play incredibly vulnerable characters. It’s revealed that there were no rehearsals beforehand, and Ko and Bieber improvised all of their lines during one pivotal scene. 

Award-winning director, Colin Tilley, whose first production with Bieber dates back ten years ago with “Never Let You Go,” talks about the phone call he received from Bieber in which the video’s concept was born. The “Hold On” video is inspired by three iconic movies, and Motorcycle stunts were performed by Bieber himself for an authentic pull at viewers' heart-strings.

Below is a complete outline of “The Making of ‘Hold On’ | Vevo Footnotes,” including key insight from others involved and information about a scene that resulted in Bieber’s cinematographer in the hospital with 14 stitches.

Follow Justin: http://facebook.com/justinbieber​​ http://twitter.com/justinbieber​​ http://instagram.com/justinbieber​​ Vevo http://facebook.com/vevo​ http://twitter.com/vevo​ http://instagram.com/vevo​ Executive Producer: Micah Bickham Producer: Priya Minhas Editor: Jake White Music & Talent: Cynthia Todd & Jordan Ferree