INSIDE THE NEW WORLD OF LUXURY: ROLLS-ROYCE

INSIDE THE NEW WORLD OF LUXURY: ROLLS-ROYCE

 Rolls-Royce has debuted a film showcasing its new and highly contemporary visual identity. This bespoke showroom aesthetic was launched at the marque’s flagship, Rolls-Royce Motor Cars London, then Rolls-Royce Motor Cars Shanghai Puxi before a global rollout across the brand’s network of 131 showrooms in 40 countries worldwide.

The film takes viewers on a tour of Rolls-Royce Motor Cars London, Berkeley Street, W1, situated in the new heart of Mayfair. Under the new identity, every Rolls-Royce Motor Cars’ showroom will offer clients a relaxed, comfortable, discreet and highly contemporary environment reminiscent of a galleria-style shopping experience.