Supreme's Billion Dollar Rip-Off

 

Supreme's Billion Dollar Rip-Off

Supreme is a multibillion-dollar streetwear empire that is most famous for its box logo design: which is simply the word “Supreme” in white italicized Futura font inside a red box. What most people don't know is that this logo and many of Supreme's designs are a complete rip-off. This is a tale of consumerism and greed at its finest. A story about intellectual property and its role in art.