PUMA PRESENTS FUTROGRADE - @Puma #PUMANYFW

 

PUMA PRESENTS FUTROGRADE

The digital show experience will be available at Blackstation.puma.com. PUMA’s Black Station has been imagined as an immersive and interactive place to experience the future of the brand. As a blank and ever-evolving 3D canvas, Black Station is a dynamic destination to visit, connecting consumers with various web3 activations emerging over the course of the next year and beyond.

FUTROGRADE, the physical show, showcased a selection of looks – from both current and upcoming seasons, as well as custom pieces – curated by PUMA Designer and Creative Director, June Ambrose. On the doorstep of its 75th anniversary, this show highlighted PUMA’s Forever Faster spirit – fusing history and heritage with innovation in design and sport performance.

An after party, hosted by Richie Akiva, followed directly after the show at the venue.

COLLECTIONS INCLUDED

• Downtown: PUMA's premium execution streetwear, with a focus on sustainability

• Luxe Sport: A sophisticated reinvention of streetwear, with exaggerated dimensions, reinterpreted branding, and unexpected elements.

• Player's Lounge: A reimagining of football aesthetics, celebrating fan styling and authentic, elevated materials.

• PUMA Tech: A technical streetwear collection made sustainably with visible functionality and a tech-style aesthetic.

• Uptown: Range of products that utilize premium fabrics and executions to create a curated streetwear look.