LAKEYAH RELEASES “IN DA CLUB” PART OF PIXTAPE EP OUT NOW
Today, member of the 2021 XXL FRESHMAN Class, Lakeyah releases “In Da Club” (listen BELOW) - a spunky and lively retelling of J-Kwon’s 2004 hit single “Tipsy.” The “Female Goat’s" reimagined track comes courtesy of entertainment company Mass Appeal in partnership with Google Pixel and Sony Music Entertainment’s Certified as part of the “Pixel RePresents” series. In honor of Hip Hop’s 50th anniversary, Pixel RePresents elevates women in Hip Hop by showcasing some of today’s most promising female rappers, reenvisioning genre-defining era transcending songs.
“In Da Club” is accompanied by a BTS video, an interview series, and a social campaign directed by Creator Labs artist Myesha Evon Gardner. Videos will also live on EBONY.com, the central hub for all RePresents BTS content.
Pixel RePresents is part of Mass Appeal’s Hip Hop 50 initiative, a global, multifaceted landmark celebration commemorating Hip Hop’s 50th year. Beyond Pixel RePresents, Mass Appeal has tapped Google Pixel as the exclusive handset device for Hip Hop 50. Additionally, Mass Appeal has partnered with Certified, the digital destination platform celebrating SME’s Hip Hop catalog, to unveil 50 product releases in honor of Hip Hop’s 50th birthday.
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