"Ford Bronco: The Original SUV" - The Full Story, Every Generation, From The 60's to Today


"Ford Bronco: The Original SUV" - The Full Story, Every Generation, From The 60's to Today

When Ford introduced the Bronco for the 1966 model year, its intent was to get a slice of the off-road and outdoor enthusiast utility market then owned by the popular Jeep CJ and International Harvester Scout. What Ford couldn’t know at the time was that it was creating a legend—a rugged, square-shouldered vehicle that would exist in its original form through 1977 and in various guises for a further 20 years, wrapping up its first life in 1996.

Since 90s, the SUV/crossover sector has become the dominant segment of the automotive market. Nearly all manufacturers—even exotics like Lamborghini and Bentley—offer SUVs in their line-ups. In fact, Ford has largely discontinued passenger vehicles (except the Mustang) in favor of trucks and SUVs. Simultaneously, the collector market has turned its eye to vintage SUVs and trucks - classic Broncos have doubled in value over that period, regularly selling at prices ranging from $40K to $100K.

The story picks up in 2017 when Ford announced plans to revive one of its most hallowed nameplates: Bronco. Brilliantly styled to pick up the beloved, boxy cues of the original, customers began dropping deposits as soon as the order books opened. Ford still struggles to meet demand with speculators flipping new Broncos on the secondary market for thousands over invoice.

Ford Bronco details it all, from the mid-60s development through the following four generations, to the current best-selling Bronco. Hardcover, with 250 images, beautifully produced and expertly written by Pete Evanow, its a must-have book for all Bronco and SUV enthusiasts.

Publishing March 12 Find It On 


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