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BIG LEAN performing at A3C Festival & Conference

Festival Grounds Open On Day 3 of 2016 A3C Music Festival & Conference Highlights Include Rick Ross, Royce 5'9", Master P, Too $hort, Bad Boy's Hitmen Reunion, Ari Lennox, And The Shawty Lo Tribute

The final day of the 2016 A3C Conference saw two music legends dropping jewels on not just their own careers, but also the business of music. Hundreds gathered as Master P spoke with music critics Maurice Garland and Branden Peters during the special A3C Conversation aptly titled, "There Is No Limit."

Earlier during the day, Peters also lead a conversation with Hip-Hop icon Too $hort titled, "The Bay Area Then And Now," during which the two discussed not only the change in music, but all of the other socio-cultural transformations $hort has seen over the course of his career.

Friday also marked the first of two days of curated Pro-Audio content at the SAE Institute, presented in partnership with iStandard. In addition to panels, workshops and product demonstrations, Pro-Audio also presented a behind the scenes look at some of the most iconic music of the 90s with "Bad Boy's Hitmen Reunion: 20 Years of Hits," hosted by Combat Jack; and "The Score: Breaking Down the Classic Fugees Album" featuring producer Jerry "Wonda" Duplessis.

A3C also welcomed it's very first R&B stage in the festival's 12-year history with RNBUntapped. With a packed to capacity crowd, the Atlanta-based monthly event's highlight was J. Cole's protoge' and Dreamville/Interscope recording artist, Ari Lennox, who stole the show with her captivating stage presence and sound.

With the conference now over, the center of A3C's activities now shifts to Festival Grounds in Old Fourth Ward. The two-stage outdoor venue kicked off with a tribute to Atlanta rapper Shawty Lo just weeks after his untimely death, featuring the surviving members of D4L.

The evening continued with the BET Music Stage, with performances by Stalley, Royce 5'9" and more; and day one of Toyota's DJ Stage, with appearances by WERC Crew, Tall Black Guy and Bryan-Michael Cox.

 The A3C Festival closes tomorrow, October 9, with the "It's Lit" stage and The No Limit stage with Master P, The No Limit Boys, Mystikal, Silkk The Shocker, and Snootie Wild.