- Los
Angeles Rays introduced as Kith’s newest soccer club –
- adidas’
most innovative technology featured in this fall/winter collection -
adidas
Soccer and Kith reprise their partnership to launch their collaborative Season
2 campaign. The duo expounds on their last release by introducing Kith’s newest
soccer club – the Los Angeles Rays. The Rays join Kith’s New York-based Cobras
and Miami-based Flamingos clubs, which serve as the focal points of this
collection.
Whereas
Season 1 took place in the spring, Season 2 makes its mark in the fall/winter
as temperatures grow colder and players must maintain warmth while performing.
To accomplish this, the product has been designed featuring some of adidas’
most innovative technologies, such as Climacool, Primaloft and more.
Season 2 is
an elevation of its predecessor in every facet, which includes a third team, an
expansive collection of 82 different styles, and most notably, official
sponsors for each team jersey. The sponsorship line-up includes Coca-Cola for
the Cobras, Chase Bank for the Flamingos, and Samsung for the Rays. Each team
is outfitted in identical silhouettes that have been color-blocked in three
variations.
The apparel
line is accompanied by six new footwear styles that meet the stadium to street
needs of each team with street and turf models. For the street, adidas Soccer
and Kith utilized the Nemeziz UltraBOOST 17+ silhouette, which combines adidas’
most disruptive laceless soccer upper with a BOOST sole unit. The upper is
designed using Torsion Tape for lockdown fit and advanced durability. The turf
model stays within the Nemeziz franchise, opting for the Nemeziz 17.1
silhouette due to its thinner Climacool tooling. Kith modified the 17.1 upper
by removing the laces, thus maintaining laceless footwear styles across the
range. Both the street and turf models feature intarsia Kith logo hits
throughout the Torsion Tape, while 3M accents the lateral side Three Stripes.
The
collection is completed by a full assortment of accessories including game
socks, caps, beanies, neck gaiters, reversible duffel bags, and more.
The adidas
Soccer x Kith Season 2 collection is available from today at Kith shops and on
Kith.com.
For more
information visit http://www.adidas.com/us/soccer and
join the conversation on Twitter and Instagram with #HereToCreate.
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